The name and logo of your business can be one of the most important and valuable assets you will ever own. While you may consider trademark registration too expensive, failing to register your trademark can be far more expensive and can cause irreparable harm to your business. Registering your trademark is the only way you can be confident that the valuable branding of your business – for example, the name and logo – is legally protected. It also helps you maximise your return on investment.
To us, registering your trademark is a “no brainer’. Here are the top four reasons why.
